Globally renowned retail destination Selfridges opened on London’s Oxford Street in 1909. Having a passionate belief in the theatre of retail, the infamous founder Harry Gordon Selfridge coined new ways of attracting shoppers with exhibitions and events in store.


Known for elaborate window displays almost as famous as the bright yellow bags, Selfridges has been awarded the accolade of Best Department Store in the World three times by the Intercontinental Group of Department Stores (IGDS).



In 2013, the 26,000 square foot Denim Studio was opened on the third floor. The 26,000 square foot space boasts over 11,000 pairs of jeans to choose from, and is currently home to the MiH Jeans’ pop-up shop coinciding with London Fashion Week.


‘Amnesia: Various, Luminous, Fixed. chronicles Joseph Kosuth’s investigation into the role of language and meaning in art through his use of neon.


An important pioneer of conceptual art, the exhibition features 25 of Kosuth’s neon works. Kosuth initiated language based works and the use of photography in the 1960’s. His art strives to explore the nature of art rather than producing what is traditionally called ‘art’.

Living and working between New York and London, the artist characteristically turns his investigations of language and perception into series’ of neon works. He finds this layout opens up space for play and reflexivity. Kosuth’s work frequently references Sigmund Freud’s psycho-analysis and Ludwig Wittgenstein’s philosophy of language. 


‘Amnesia: Various, Luminous, Fixed.’ by Joseph Kosuth will be showing at Sprüth Magers London until February 14th

Supersized ‘MiH’ letters with Instagram visuals are installed in Selfridges’ Denim Studio to create a complete MiH shopping experience for the first time. Visit the pop-up shop on floor 3 of Selfridges London until 4th March 2015.



Our Main Spring/Summer 2015 collection takes inspiration from the experimental Arizonian settlement of Arcosanti.


The town was founded in the 1970s by architect Paolo Soleri and built with the help of fellow architects and designers. The eco town strives to live as simply and peacefully as possible, embracing the bohemian subculture of the time.  

It is this pared-back way of living that we wanted to reflect in our Spring/Summer collection. Sun-faded ready-to-wear, artisanal lace up detailing and plaited ‘70s waistbands are the MiH uniform for the free-spirited.

To celebrate the launch of our Spring/Summer 2015 ready-to-wear collection in Selfridges London, we are pleased to announce an exclusive pop-up shop, open until 4th March.

To coincide with London Fashion Week, a unique shop-fit featuring supersized ‘MiH’ letters and Instagram visuals has been installed in Selfridges’ Denim Studio to create a complete MiH shopping experience for the first time.

The pop-up shop will showcase denim and ready-to-wear from our new season collection, and customers spending over £200 will receive an exclusive gift with purchase worth £75 - a Pretty Sleeve Tee in Faded Denim.


Shop the Selfridges Spring/Summer 2015 edit here.


MiH at Selfridges

4th February - 11th March 2015


Denim Studio, Floor 3

Selfridges & Co

400 Oxford Street



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