On Thursday night Chloe co-hosted a party with Anthropologie to celebrate the launch of the MiH pop up shop at Anthropologie’s Kings Road store. The Anthropologie team transformed the gallery space (coincidentally the original home of Jean Machine in the 70s) into an MiH store; jeans are displayed in beautiful old apple crates and the walls are decked with pictures of Chloe’s Mum, the original Made in Heaven model. You can see it all for yourself for the next month.

Our sales team helped shoppers find their perfect jeans and our PR team got to catch up with some of our favourite bloggers over a glass of Prosecco.

Below is our favourite picture from the evening, of Chloe and her Mum in identical MiH Vintage Biker Jackets and nearly identical blue jeans (We can confirm this was entirely accidental).

Our press team visited Dubai last week to show our SS12 collection. Sunny weather, lovely people, great food and an amazing response to the collection – what wasn't to love?  Note Caroline, our Director of Sales, masquerading as PR Assistant in the photo above.

As we drink copious cups of tea and sit as close as physically possible to the radiator on this cold, cold day, this bright & breezy behind-the-scenes film of our Spring-Summer 2012 Collection look book shoot is exactly what we need. Ruby Aldridge frolics in the West Sussex countryside, running in fields, showing us her (genuine) guitar skills, climbing walls and playing on the swings. Oh how we wish we were there right now.

One of the benefits of working for a denim company is the opportunity to get a custom jean made on a whim. This is exactly why our Head of PR now wears a one-of-a-kind pair of our Boston jeans in Hatch wash (a previously unseen combo). Below are some photos of her Boston Rider becoming Boston Hatch in our wash experts’ home washing machine. Maybe best not try this at home.

Next she’ll be asking for her initials hand-sewn on the coin pocket.