We talk a lot about our favourite female denim icons, so we figured it was about time we gave a little attention to some seriously stylish guys, and it doesn’t really get any cooler than Jagger, Richards, Lennon and Gainsbourg.

Images courtesy of theimpossiblecool and whenyouawake.

British beauty Eliza Cummings has an undeniable cool factor that is as effortless as it is authentic, and seeing as how our AW12 Collection is all about finding confidence in simplicity, she was really the only choice when it came to casting the face of our new campaign, which you can view here.

 Images courtesy of fashiongonerogue. 

No one can pull off a borrowed-from-the boys look quite like Lauren Hutton, but our brand new Men's Blazer will get you off to a flying start.  Inspired by him, but tailored for you, this blazer is your favorite skinny jeans' new best friend. 

 Image courtesy of littlemoonlover.

Instead of telling you why we love these classic style icons, we'll just let British illustrator Emma Block show you why.

Images courtesy of emmablock.co.uk. 

Style icon Jane Birkin captured the world’s attention in a pair of blue jeans – and she made it look easy.  With a captivating confidence and an easy elegance, Birkin made simplicity sophisticated, which is exactly why we named our new Birkin Shirt in her honor.  

Image courtesy of  suicideblonde.