A lot of what we create at MiH stems back to Chloe’s Mum, Chekkie Maskell, who was the original muse for the brand in the 60’s and 70’s.  Chekkie’s natural sense of style is a bit understated, completely effortless and always cool – she’s the ultimate MiH girl, and our very favourite denim icon.  It seemed only natural to incorporate her image into the line, so we enlisted the help of graphic artist Christopher David Ryan.  Christopher beautifully transformed this archival image of Chekkie into the face-in-dove tee – an icon in the making. 

It didn’t take long for Puglia, Italy to win our hearts.  It’s home to the family-owned factory where our jeans are stitched to perfection before they make their way into your wardrobe.  The region has an undeniably Italian cool factor (even the sign hanging outside the factory is cool!), and we’re not the only ones who think so – we’ve spotted Helen Mirren on more than one Puglia-bound flight.

And if that’s not reason enough to put a trip to Puglia on your bucket list, these photos may do the trick.  Photographed for British Vogue by Lauran Sciacovelli in her hometown of Salento in Puglia, these images speak for themselves, conveying what we love most about the region.

Images courtesy of Sighs and Whispers. 

Our newest jean is an old favourite.  Straight from the MiH archive, the Milan F9 was a bestseller in Chloe’s Dad’s legendary Jean Machine shops throughout the 70s.  It’s patch pockets and perfect wide leg made it an instant classic.  We love these photos of Chloe’s Mum (the original MiH muse) modeling the Milan F9 to 70s perfection.  For a more modern look, try pairing this jean with a basic tee or an unstructured, easy fitting shirt.   

We spotted Halle Berry looking very retro in a pair of original FU’S jeans, on the set of her new film, Cloud Atlas. FU’S was a brand set up by Chloe’s father in 1968, and sold in his Jean Machine stores. You don’t see many of the jeans in vintage shops across London so we were quite surprised to see her sporting a pair for the film. This look really suits Halle; we can’t believe how incredible her bum looks. The MiH girls have just added a pair to their Autumn Winter wardrobe wish list.

Image courtesy of Denimblog.com

With our ever expanding team at MiH HQ, we felt it was time for a mass tidy. We were sad to see some absolute gems get stored away, however it seemed only fair that our new colleagues should have room to sit down. This vintage Jean Machine poster was one of many treasures to be tucked away for a rainy day. The flying suit that Marie Helvin is sporting actually inspired the stitch detailing on the fly and waistband of our Paris ‘Aviator’ jean. However her 80's pose will not be inspiring any future MiH lookbook shoots.