LA girl Ruby Aldridge is undoubtedly one of our favourite models. We worked with her on our Spring Summer 2012 campaign, she was a dream to shoot and the results were phenomenal. We would show you some pictures as proof, but they are locked away in a high security vault until our main collection launches in the next couple of weeks.
However we can show you these shots of her wearing our capsule collection, exclusive to Shopbop.com and let you judge for yourselves.
We found this lovely behind-the-scenes snap of Chloe at our shoot a couple of weeks ago and couldn’t resist sharing it on the blog. The beautiful blue and ochre print that our model, Shenyue, is wearing above is so Chloe that the design team named it after her. Click here if you want to find out more about Chloe.
With our ever expanding team at MiH HQ, we felt it was time for a mass tidy. We were sad to see some absolute gems get stored away, however it seemed only fair that our new colleagues should have room to sit down. This vintage Jean Machine poster was one of many treasures to be tucked away for a rainy day. The flying suit that Marie Helvin is sporting actually inspired the stitch detailing on the fly and waistband of our Paris ‘Aviator’ jean. However her 80's pose will not be inspiring any future MiH lookbook shoots.
We had so much fun styling the gorgeous Beegee Margenyte on our recent shoot. Look after look, Beegee conveyed the spirit of the collection - cool but feminine, with a retro nostalgia.
Inspired by our shoot with Beegee, we have launched a styling competition. Visit the MiH Jeans Facebook page for a chance to show off your personal style and win an MiH Dove Tee.
With the imminent launch of our AW11 collection on our E-shop, we have decided to give our blog readers a sneaky insight into our model and muse for the season.
Julija Steponaviciute, also known as Julija Step, was born in Lithuania in 1993. We were utterly shocked by her age. How can someone so young look so chic and knowing in photographs? Julia has already walked for Dior, starred in an Armani campaign and been featured in Vogue UK, Vogue Italia and Teen Vogue. We are sure that you will be seeing a lot more of her in the next couple of years.